India Launches Tobacco Free Youth Campaign 3.0 to Protect Student’s Health
As per PIB’s 8 Oct 2025 release, the Government of India is launching “Tobacco Free Youth Campaign 3.0” – a 60-day national drive led by the Ministry of Education and Ministry of Health & Family Welfare to build a tobacco-free learning environment and protect students’ health across India.
The campaign aims to empower youth, promote healthy lifestyles, and move closer to the vision of a tobacco-free generation under Viksit Bharat@2047.
Key Highlights
- Launch Date: 9th October 2025, led by Ministry of Education in collaboration with Ministry of Health & Family Welfare.
- Tobacco use in India claims 13 lakh lives annually; 8.4% of students aged 13–15 currently use tobacco products.
- Campaign Duration: 60 days, focusing on education, prevention, counselling, and community awareness.
- Key Activities: Enforcement of tobacco-free zones, workshops for teachers and volunteers, student counselling, competitions, and educational video dissemination.
- Promotes long-term vision of a tobacco-free generation aligned with Viksit Bharat@2047 and healthy youth development.
| Activity | Purpose | Target Group | Duration/Notes |
|---|---|---|---|
| Enforcement Drives | Ensure institutions remain tobacco-free | Schools/Colleges | 60-day campaign |
| Capacity-Building Workshops | Spread awareness on harmful effects | Teachers, NSS/NCC volunteers | 60 days |
| Counselling & Support | Help students quit tobacco | Students | Ongoing during campaign |
| Community Campaigns | Establish 100-yard tobacco-free zones | Schools/Colleges/Universities | 60-day campaign |
| Competitions & Recognition | Encourage innovation & compliance | Schools/Colleges/Institutions | Throughout campaign |
TFYC 3.0 strengthens India’s commitment to youth health, promoting awareness, prevention, and a culture of wellness that supports national goals of a healthy, empowered, and tobacco-free generation.
Source : Ministry of Education , PIB
